This video and meme of KeKe Palmer swept across the internet this past year, after she stated she did not know “This Man” referring to a global figurehead and former Vice President shown to her in a picture. It was quite funny, yet she was apologetic because she just knew he was a person that she probably should know, but she didn’t.

How many times have you been asked if you knew someone because they indicated your name on an application as “someone I know” or  asked to give a referral? Asked to pass a person’s resume along to a hiring manager/Human Resources? Professionals need to evaluate more closely who they decide to put stock into when these requests are made to them. Even on LinkedIn there are easy options to endorse individuals for various skills. People have endorsed us on LinkedIn and they’ve never worked with us or experienced our quality of work. The gesture is nice, but we would caution you to think about who you are endorsing without more information.  It may seem cruel, especially if you have a long history with a person. If you do not recognize the clear signs of someone you shouldn’t be referring, maybe consider the points below to protect your reputation:

1. They volunteer your name in an interview process without talking to you first
2. They have been separated (not laid off)  from several jobs in the last few years and cannot explain why or do not feel comfortable talking about it
3. They are unpresentable 
4. They’ve shared information with you regarding policies they have violated at previous jobs, such as stealing
5. You’ve seen no progressive track record or work history since you last worked with them

As a quality professional, we’re sure you want your stamps of approval to have value. Remember to do your due diligence or in the words of Keke Palmer,  just say “Sorry to this Man (Woman)”.